Why YOU Should Have a Podcast…

• Podcasts help you get your ideas out to the world in a new way that people really enjoy
• Podcasts keep an audience’s attention for longer periods of time
• Podcasts create a one-on-one experience for your listeners
• Podcasts build valuable network connections
• Podcasts help you connect with your employees and clients
• Podcasts let you create a community around your concept or idea
• Podcasts position you as an expert in your niche
• Podcasts are a great way to reach nearly every aspect of the population

As of March 2021:

• 75% of the US population is familiar with the term “podcasting”
• 50% of all US homes are podcast fans
• 55% (155 million) of the US population has listened to a podcast
• 37% (104 million) listen to podcasts at least every month
• 24% (68 million) listen to podcasts weekly
• 16 million people in the US are “avid podcast fans”
• 51% of podcast listeners are male, 49% female
• Age of listeners:
• 12-34: 48%
• 35-54: 32%
• 55+: 20%
• 63% of podcast listeners are white
• 41% of monthly podcast listeners have household income over $75K (vs 29% for US population)
• 25% of US podcast listeners have a 4-year college degree (vs 19% of US population)
• 51% employed full-time (vs 44% of US population)